Project Oslo Region

Oslo international brand strategy, focusing on sustainable function and form
Work for Oslo Business Region and Osloregionen (2014, 2016)

Oslo Region Brand Management Strategy is an award winning strategy for the capital of Norway created in 2015. Natural State was recruited as a special advisor and project manager by the two project owners; Oslo Business Region and Osloregionen (Oslo Region). We functioned as Oslo Business Region’s project manager for the processes facilitation, with involvement of 1196 stakeholders, and was in charge of formulating the strategy. Natural State also created a “value filter” as a concept for building identities in Oslo.

Oslo Brand Toolbox was a tool launched in Autumn 2016. It was made possible by the Oslo Brand Alliance; Oslo Region, Oslo Business Region and Visit Oslo.

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